Category: Typography for Screen and Motion

List of Final Task (Introduction of Guan Yu)

Guan Yu, courtesy name Yunchang

Traditional Chinese 關羽

Simplified Chinese 关羽

Posthumous name: Marquis Zhuangmou

Buddhist name: Sangharama Bodhisattva

From Xie County, Hedong Commandery

General serving under the warlord Liu Bei

Three Kingdom periods, China

In the 180s, Guan Yu joined a volunteer militia formed by Liu Bei

Assisted a Colonel, Zou Jing, in suppressing the revolt

Shared a brotherly-like relationship with Liu Bei

Had a short service under Cao Cao started from 199

Got the title “Marquis of Hanshou Village”

Returned to Liu Bei in 200

Participated battle of Red Cliffs and aftermath in 208

Guarding Jing Province between 212 and 215

Participated battle of Fancheng in 219

Died in 220

Name and justification of my production house’s name

I got 4 name for my own production house, they are:

Sophan Lightyear

Sophan is my name, lightyear is a unit of measurement, and it is also the name of my favorite cartoon character – Buzz Lightyear.

Cosmic Jive

From the lyrics of ‘starman’ by David Bowie. Cosmic means the universe, it is wide and boundless, as a studio, the imagination also need to be boundless like cosmic broad. Jive is a kind of dancing which needs the dancer keep boogying, it brings fun to audience, the production of a studio also need to do this as well.

Ar Fan

Ar Fan is my nickname that my Chinese friends call me. Ar is the part of the word art, when transform the letter t to f, and add an, is becomes arfan, it can also mean art fan, to be the name of an art studio.

Smart Egg

Eggs pregnant with a new life, a studio is also a carrier of borning new artworks . And everyone in studio and each tool should be very smart, in order to do every project well.

 

After that, I selected Smart Egg as my production house’s name.

Task 2: History of Typography

These are the informations of this task that I found on Internet:

What is typography?

Ty­pog­ra­phy is the vi­sual com­po­nent of the writ­ten word.

A text is a se­quence of words. A text stays the same no mat­ter how it’s ren­dered.

 The Evolution of Typography: A Brief History

By: Guest Contributor | June 10, 2015

by John Siebert

“Illustrious” Origins

Writing is one of the most fundamental forms of communication, and it traces its roots back to hieroglyphs or pictograms. Used by ancient civilizations of the world to represent ideas, these images soon evolved into alphabets and phonographic writing, which led to the development of various typographic systems.

Typography has an “illustrious” history and is obviously a crucial aspect of graphic design. Sure enough, typeface designers need to have a thorough understanding of typography—especially its evolution over the centuries—in order to incorporate or revive older or even extinct typefaces, depending upon their requirements, and give the letters a modern touch.

Let’s go through the evolution of typography briefly to gain a bit of insight. We will not delve fully into the rich history of typography (as it can go on endlessly) but cover some essentials that changed the course of typography.

Ancient Era – Saying it with Pictures

Ancient cave paintings that date back to 20,000 B.C. are perhaps the very first recorded written communication. However, formal writing is said to have been developed by the Sumerians at around 3,500 B.C.

As civilizations advanced, the need to communicate complex concepts grew—hence the development of Egyptian hieroglyphics. By 3100 B.C., the Egyptians began incorporating symbols or ideograms into their art, architecture and writings. Also, by 1600 B.C. Phoenicians developed phonograms, or symbols used to represent spoken words. At present, we have a number of phonograms laced in the English alphabet such as % to represent “percentage” and # to represent “number” and so on and so forth.

It is Phoenicians who are credited with creating the very first alphabet and around 1000 B.C.—the same alphabet was used by the Greeks. In fact, the word Alphabet is a combination of the first two Greek letters, Alpha and Beta.

The Romans, after several years, used this Greek Alphabet and on the basis of the same, styled the Uppercase Alphabet, which is still used today. They also refined the art of handwriting and fashioned a number of different styles of lettering. Additionally, they also introduced different scripts – formal and informal for official and unofficial writings respectively.

The Middle Ages – Handwritten and Well-Illustrated Manuscripts

The Middle Ages were all about hand-written and well-illustrated manuscripts. It led to the evolution of a wide range of writing styles. Unicals and half unicals were prominent features, with rounded, elaborate lettering. The art of Calligraphy along with page layout and lettering forged new ground. Calligraphy masters travelled across the known world to share their knowledge with the educated elite.

The Book of Kells, c. AD 800, is lettered in a script known as “insular majuscule,” a variety of uncial script that originated in Ireland. (Image source)

Gutenberg and Modern Typography

As we all learned in history class, the development of moveable type and the printing press in the 15th century by Johannes Gutenberg was a turning point for the modern world—and, of course, modern typography. During this time, both practical and decorative typefaces appeared en masse, along with a lighter, more ordered page layout with subtle illustrations.

By the Industrial Revolution typography was all about communicating with the masses. Through signs, posters, newspapers, periodicals and advertisements, typefaces became larger and catchier, with bolder lettering and shading—as well as experimental serif and sans serif typefaces. Ornamental typography was another major highlight in this era. In the 1800’s, medieval art and hand crafted individual art has become commonplace, and international artistic styles developed considerably.

Shifting to the Present

Graphic designers these days have the luxury of endless tools and technology to create a wide range of typographic styles and even entire families of font families and typefaces. Armed with the knowledge of typographic history, graphic designers can expand their horizons and enhance their skills to produce a much more refined body of work.

Understanding the various visual communication principles in typography since the beginning of time can help designers determine which elements have more or less remained the same and which ones have evolved with time—as well as the factors that contributed to their success or failure.

 

Image source

From ancient typographic styles to classic movable type, the history of typography can help designers develop a more informed and cohesive style that builds on the past. There is so much to learn from the past, and so much inspiration to be discovered.

History also allows designers to learn from the past mistakes, understand common threads, reinvent classic letterforms and develop innovative typographic styles, which they can proudly add to an existing portfolio or body of work.

In Conclusion

The practically-endless body of work that represents typography makes it impossible for graphic designers nowadays to become familiar with each and every typeface design that exists. However, it is important that to be well-versed in typographic styles, iconic typefaces from the past, and the origins of common typefaces. It’s not just about theoretical knowledge, either; a strong foundational understanding of typographic history helps designers understand and meet the needs of their clients more effectively.