The second website which I want to do analysis is LEGO’s official page:
The Lego Group is a family-owned company based in Billund, Denmark, and best known for the manufacture of Lego brand toys.
Because this website is a page of toy company, so the menu bar of it is just narrow bar, to leave more spaces to other contents.
The colour of the menu bar and the background are both white, it’s good to let the pictures be prominent because all the pictures are about toys, toys are always colourful for children, if there is other colours are using on the menu bar and background, it will be hard to be consistency. White colour is always suitable to be together with any other colours.
There are six buttons on the menu bar, they are HOME, PRODUCTS, GAMES, CREATE&SHARE, VIDEOS and SHOP. The designer made every buttons like a toy, just to cooperate the toy theme.
As it is a toy company’s website, the most important function of it is promoting the toys of the company, so there is a large space to put the new toy’s advertisements on the top of the home page. Visitors can see all the advertisements by clicking the left and right arrows.
There are another two parts on the home page: last updated contents of the website and recommendations. The designer put one Lego figure on the top left corner of every part. The background colour is gradient from white to blue, because the background colour of the pictures on What’s new is white but on Recommendation is blue.
The last part of home page is some pictures of products, the background colour here is grey and the background colour of every pictures is white. The designer used the light background colour on this part, but make the photos of the products being the main objects.
By clicking the button PRODUCTS on the menu bar, we can get into the products page. The background colour here is still white because this page includes so many posters of every toy sets. The design of the posters has different colour tones. It will not be inharmonious by using white background colour.
On the bottom of every page, there are some informations of Lego company.
On the GAMES page, there is a wide bar of advertisement, to introduce the new game of Lego, it occupies 2/3 space of the screen. The designer just want the visitors focus on this advertisement.
Beside the advertisement, there are some games can be played by the visitors.
On VIDEOS page, there is a menu bar, and a wide poster on the top of it. Two Lego figures act as the actor and actress, to show the theme of this page to the visitors.
When there are so many pictures on a page, the designer always uses black or white colour as background colour, because all the colours will be harmonious with this. Same as this page, even every preview pictures of the videos have many colours, but the page still looks harmonious.
The screen is cut to 1/3:2/3 on the bottom of the GAMES page. The videos and channels’ pictures are still on the 2/3 part of the screen, because they are the more important contents of this page. And on the 1/3 part of this page, there are some related videos here.
On the CREATE&SHARE page, the designer also us white colour as the background colour, every part of this page are the photos of Lego toys.